Compliance Practices

Ensuring regulatory compliance for SMS marketing

Overview

HyveWyre™ is committed to maintaining the highest standards of compliance with U.S. telecommunications regulations. We help our customers navigate complex compliance requirements while providing powerful marketing tools.

TCPA Compliance

The Telephone Consumer Protection Act (TCPA) regulates telemarketing calls and text messages. HyveWyre™ helps you stay compliant through:

  • Prior Express Written Consent: Obtain explicit written consent before sending marketing messages
  • Clear Opt-In Language: Use clear, conspicuous consent language that discloses the nature of messages
  • Opt-Out Mechanisms: Include "Reply STOP to unsubscribe" in all marketing messages
  • Time Restrictions: Send messages only between 8 AM - 9 PM recipient's local time
  • Record Keeping: Maintain consent records for at least 4 years

CTIA Messaging Principles

We adhere to CTIA (Cellular Telecommunications Industry Association) best practices:

  • Transparent communication about message frequency and costs
  • Immediate processing of STOP requests (within 10 business days)
  • Support for HELP keyword to provide customer service information
  • Age-gating for age-restricted content or services
  • No sharing of mobile numbers without explicit consent

CAN-SPAM Compliance

For email campaigns, we ensure compliance with the CAN-SPAM Act:

  • Accurate "From" and "Subject" lines
  • Clear identification of messages as advertisements
  • Valid physical postal address in every email
  • Functional unsubscribe mechanism
  • Processing unsubscribe requests within 10 business days

Do Not Call Registry

HyveWyre™ helps you respect the National Do Not Call Registry:

  • Built-in DNC scrubbing capabilities (coming soon)
  • Existing business relationship (EBR) exemptions tracking
  • Documented consent overrides DNC restrictions
  • Regular DNC list updates and maintenance

Carrier Guidelines

We follow guidelines from major U.S. carriers (AT&T, Verizon, T-Mobile) to ensure deliverability:

  • Proper 10DLC registration for business messaging
  • Brand and campaign registration with The Campaign Registry (TCR)
  • Spam score monitoring and reputation management
  • Message content filtering for prohibited content
  • Rate limiting to prevent spam flags

Data Protection

We implement industry-standard data protection measures:

  • Encryption: TLS 1.3 for data in transit, AES-256 for data at rest
  • Access Controls: Role-based permissions and multi-factor authentication
  • Data Minimization: Collect only necessary information
  • Regular Audits: Third-party security assessments and penetration testing
  • Incident Response: 24/7 monitoring and rapid breach notification

User Responsibilities

As a HyveWyre™ user, you are responsible for:

✓ Obtaining proper consent before messaging contacts

✓ Maintaining accurate consent records

✓ Honoring opt-out requests immediately

✓ Ensuring message content complies with regulations

✓ Monitoring your campaigns for compliance issues

✓ Staying informed about regulation changes

Compliance Tools

HyveWyre™ provides built-in compliance features:

  • Consent Tracking: Tag leads with consent status and date
  • Auto Opt-Out: Automatic handling of STOP, UNSUBSCRIBE, CANCEL keywords
  • Time Zone Detection: Respect local time restrictions automatically
  • Message Templates: Pre-approved compliant message templates
  • Audit Logs: Complete message history for regulatory audits
  • Compliance Alerts: Real-time warnings for potential violations

Prohibited Content

The following content types are strictly prohibited:

✗ Illegal products or services

✗ Adult content or sexual services

✗ Gambling or online betting

✗ Cannabis or controlled substances

✗ Firearms or weapons

✗ Hate speech or harassment

✗ Phishing or fraudulent schemes

✗ Debt consolidation or payday loans

Enforcement and Violations

Violations of compliance policies may result in:

  • Warning notifications and compliance guidance
  • Temporary account suspension
  • Permanent account termination for severe violations
  • Reporting to relevant authorities if required by law

Best Practices Checklist

Before sending messages:

☑ Verify you have documented consent from recipients

☑ Include clear opt-out instructions in your message

☑ Check that message timing complies with TCPA hours

☑ Review content for prohibited material

☑ Test messages for proper formatting and delivery

☑ Monitor responses and handle opt-outs promptly

Resources and Training

Stay informed about compliance through:

  • FCC TCPA guidelines: fcc.gov/TCPA
  • CTIA Messaging Principles: ctia.org
  • National Do Not Call Registry: donotcall.gov
  • HyveWyre™ Compliance Center: Coming soon in your dashboard

Compliance Support

Need help with compliance questions? Our team is here to assist:

Email: compliance@hyvewyre.com

Response time: Within 24 hours